Description
We created a product-focused commercial without turning it into a straightforward product showcase. We kept the story engaging, integrated the brand naturally, and sparked a desire to try the new range.
This professional campaign titled 'Time for a Picnic' was published in Multinational Europe and Russia in June, 2026. It was created for the brand: Pyaterochka, by ad agency: Shchi. This Audio, Digital, and OOH Outdoor media campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 hour ago by Pyrev: Zhenya of Shchi Production.
Credits
Advertising Agency: Moscow, Russia
Production Company: Shchi Production
https://shchiprod.ru/en
@shchiproduction (Instagram)
Shchi Production
Zhenya Pyrev — Director, AI Generalist
Mitya Bugaev — AI Generalist
Alexander Martynov — Production Director, Motion Designer
Ruslan Abdullaev — AI Artist
Andrey Sharapov — AI Artist
Alina Khoprovo — AI Artist
Semyon Krivoshein — Motion Designer, Editor
Yaroslav Sysoev — Account Manager
Dmitry Romashchenko — Composer
Alexey Lapeykin — Colorist
FABULA
Inna Samylova — Creative Director
Pyaterochka Cafe
Svyatoslav Borisovsky — Head of the Ready-to-Eat Food Brand Department, Pyaterochka
Yana Malikova — Head of Brand Communications, Pyaterochka
Voice-over Artist
Alexander Zavorotny
