Description
“Vkus & Polza,” a private label by Pyaterochka, has launched a new advertising campaign designed to achieve three goals at once: strengthen brand perception among the target audience, showcase the product range, and shape a clear and approachable visual identity.
The team at creative agency FABULA and Shchi Production proposed to accomplish all of this in just 10 seconds — the duration of the video.
This professional campaign titled 'TASTE & BENEFIT' was published in Russia in March, 2026. It was created for the brand: Pyaterochka, by ad agency: Shchi. This Digital, Experiential, and Film media campaign is related to the Food, Health, and Sports industries and contains 2 media assets. It was submitted 1 day ago by Pyrev: Zhenya of Shchi Production.
Credits
Advertising Agency: Moscow, Russia
Production Company: Shchi Production
https://shchiprod.ru/en
@shchiproduction (Instagram)
Shchi Production:
Evgeny Pyriev — Producer, AI Artist
Mitya Bugayev — Director, Art Director, AI Artist
Ruslan Abdulaev — AI Artist
Semyon Krivoshein — Motion Designer
Alexander Martynov — Production Director, Motion Designer
Yulia Rudneva — Account Manager
Pyaterochka Retail Chain:
Ekaterina Tananaeva — Group Brand Manager, Private Label “Vkus & Polza”
Lyudmila Denisova — Brand Manager, Private Label “Vkus & Polza”
Sofia Doroshkevich — Brand Specialist, Private Label “Vkus & Polza”
Yana Malikova — Head of Brand Communications
Daria Metlikina — Brand Marketing Manager
