The spot for Alfa Bank features a pigeon. There’s nothing special about this pigeon; it’s ordinary and grey. Absorbed in the hustle of a big city, it lives a routine life and finally finds courage and inspiration to achieve its dreams.
It’s a success story that everybody knows; but it’s told from a new perspective. The ad spot reveals Alfa Bank’s brand positioning: “For the smart and the free”. Even if you’re ordinary and grey, you have the power and courage to move forward, do more and fly higher.
Ivan Urgant, the bank’s celebrity ambassador, takes part in the video. Ivan hosts a popular entertainment talk show “Evening Urgant”, a Russian adaptation of American Late Night Show.
P.S According to a Russian superstition, you’ll get richer if bird feces drop on you.
This professional campaign titled 'Dedicated to the free and the smart' was published in Russia in November, 2021. It was created for the brand: Alfa Bank, by ad agency: Voskhod. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 1 year ago by PR-manager: Daria Korchak of Voskhod.
Advertising Agency: Voskhod, Ekaterinburg, Russian Federation