Description
Russian fairy tales meet a modern ready-meal campaign. Koschei, Baba Yaga, Vodyanoy and Zmey Gorynych were reimagined in a cinematic AI-generated world built around Pyaterochka Cafe’s autumn menu. The project expanded from film into Key Visual, DOOH, digital formats and a separate Pyaterochka Delivery film.
This professional campaign titled 'Tasty as a Fairy Tale' was published in Russia in October, 2026. It was created for the brand: Pyaterochka, by ad agency: Shchi. This Audio, Content, and Experiential media campaign is related to the Food industry and contains 2 media assets. It was submitted about 1 hour ago by Pyrev: Zhenya of Shchi Production.
Credits
Client: Pyaterochka
Head of Ready-to-Eat Brand Department: Svyatoslav Borisovsky
Head of Brand Communications: Yana Malikova
Advertising Agency: FABULA
Creative Director: Inna Samylova
Copywriter: Polina Sukhanova
Production Company: Shchi Production
Director / AI Artist: Evgeny Pyryev
Art Director / AI Artist: Mitya Bugaev
Production Director / Motion Designer: Alexander Martynov
AI Artist: Ruslan Abdullaev
AI Artist: Andrey Sharapov
AI Artist: Ekaterina Kryachko
Motion Designer: Semyon Krivoshein
Account Manager: Yulia Rudneva
Account Manager: Yulia Litvinova
