Description
Novaya Group has unveiled a new brand film as part of its brand refresh.
The main objective was to show that while the brand has evolved, it has remained true to its core values, becoming closer and more authentic to its audience.
The rebranding provided an opportunity to rethink the brand’s communication approach. The film emphasizes that Novaya’s neighborhoods continue to be warm, vibrant places to live — just as the company’s first developments in Ulyanovsk were, and just as its communities across three Russian cities are today, where people live their everyday lives.
This professional campaign titled 'Perfectly Imperfect' was published in Russia in March, 2026. It was created for the brand: Novaya, by ad agency: Shchi. This Content, Digital, and Film media campaign is related to the House, Garden and Industrial industries and contains 1 media asset. It was submitted 8 days ago by Pyrev: Zhenya of Shchi Production.
Credits
Advertising Agency: Moscow, Russia
Production Company: Shchi Production
https://shchiprod.ru/en
@shchiproduction (Instagram)
FABULA Creative Agency
Inna Samylova — Creative Director
Dmitry Romashchenko — Copywriter, Composer
Shchi Production
Zhenya Pyrev — Director, AI Artist, Composer
Mitya Bugaev — Art Director, AI Artist
Ruslan Abdullaev — AI Artist
Andrey Sharapov — AI Artist
Alexander Martynov — Production Director, Motion Designer
Yulia Rudneva — Account Manager
Novaya Group
Anna Tsereteli — Commercial Director
Kirill Artemyev — Head of Marketing Department
Evgeniya Lukyanova — Brand Manager
Gamid Magomedov — Designer
