ADVERTISING

YSL Yves Saint Laurent Beauté

PUSH THE BOUNDARIES PRIZE

Agencies: HOPE Paris no filter

YSL Beauty presents the first mentoring program to support and empower tomorrow's artist generation

Description

YSL Beauté presents the first edition of a mentoring program that supports the young talents of tomorrow: “Push the Boundaries Prize". This innovative and unique program dedicated to art and culture will showcase the future talents of tomorrow.

Combining Yves Saint Laurent Beauté's powerful impact and expertise, selected mentors will help reveal the full potential of these talents and strengthen the mentoring program. On the other hand, aspiring artists will be propelled into the spotlight thanks to this unprecedented movement.

Push the Boundaries Prize 2023 is much more than just a competition; it is a genuine international mentoring program featuring an impressive lineup of three expert coaches in the fields of dance, DJing, and gaming (Jaxon Willard, Chloé Caillet, and Honey Puu).

Each of the six artists has been selected for their vision, passion, and unique project aimed at helping communities and driving societal progress.

Throughout the program, we will follow the three distinguished mentors as they guide the six young talents. Mentors will share their knowledge and experience to help the talents develop their individual projects and express their perspectives. Weekly content unveils different stages of the program.

Finally, The winner will receive a financial support, empowering this exceptional individual to bring his visionary ideas to life.

Cast a vote ends tonights while the winner will be unveiled on the 7th
Follow us on IG @yslbeauty, YouTube https://www.youtube.com/results?search_query=ysl+beauty, and https://www.pushtheboundariesprize.com to cast a vote.

This professional campaign titled 'PUSH THE BOUNDARIES PRIZE ' was published in France, United Kingdom, and United States in June, 2023. It was created for the brands: YSL and Yves Saint Laurent Beauté, by ad agencies: HOPE Paris and no filter. This Digital medium campaign is related to the Beauty and Fashion industries and contains 1 media asset. It was submitted 4 months ago.

Credits

Agency Hope Paris
Concept & brand identity
YSL beauté x Hope Paris x NoFilter
Production Crush

HOGAR SÍ

ADVERTISING

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