Love Not War

Break up with Your Shower Head

Agency: Dude


According to research, 28% of women admit to masturbating in the shower. While it’s clearly a popular location for self-love, it also leads to the waste of around 121 Olympic-sized swimming pools’ worth of water each year.

British sustainable sex toy brand, Love Not War, is encouraging the UK to end its love affair with the showerhead for World Environment Day on June 5th 2023, with the aim of reducing water wastage.

The planet-loving vibrator brand, which is famous for creating the world’s first range of luxury, eco-friendly sex toys out of recycled aluminium cans, is speaking out against wasted water and is encouraging the public to prevent it by breaking up with their beloved shower heads in ‘Break up with Your Shower Head’, a new influencer and social campaign launching today.

Created by independent creative agency DUDE:London, Break up with Your Shower Head aims to not only raise awareness about the environmental impact of water wastage but it also wants to encourage people that there are more sustainable answers to masturbation available.

This professional campaign titled 'Break up with Your Shower Head' was published in United Kingdom in June, 2023. It was created for the brand: Love Not War, by ad agency: Dude. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted about 1 year ago by Brooks: Zoe.


CEO: Will Ranscombe
Marketing Director: Kathryn Byberg
PR, Communications and Influencer Marketing: Little Leaf Agency
Brand Creative: Stu Nugent, The After Glow Agency
Digital Marketing: Assaly Agency

Creative by DUDE LONDON

Livio Basoli, Chief Creative Officer
Lorenzo Picchiotti, Chief Creative Officer
Curro Piqueras, Executive Creative Director
Tomás Gianelli O’Ryan, Creative Director
Pietro Soldi, Head of Art
Vic D’Andrea, Copywriter
Marta Morientes, Art Director
Sara Nazario, Art Director
Roberta la Porta, Copywriter
Hamish Day, Client Lead
Jeanine Vette, Senior Account Manager

Production by DUDE MILANO
Integrated Production Director - Matteo Pecorari
Senior Producer - Maria Chiara Muglia
Junior Producer - Vincenzo Perrotta
Head of Physical Production - Simone Raddi
Junior Production Coordinator - Francesca Di Donna
Post Production Director - Seba Morando
Post Producer - Miriam Ottina
Senior Film Editor - Federica Ruggeri
Motion Designer - Gabriele Frigimelica

Director - M&M
DOP - Luca Costantini
Set Designer - Marco Monti

Post production super partner: BIRTH

BIRTH CCO - Hugo Legrand Nathan
BIRTH Executive Producer - Kate Elson

Colour:Coffee and TV
Johnny Fairburn-EP
Tash Hicks - colorist
Sorrel Higgins - producer

Voices: Anthea Represents

Sound mix: Felt Music
Nick Mills - Studio Engineer
Georgia Parker - Production Manager
Eddy Fuller - Production Coordinator

Music: Massimo Martellotta

Media partner: Level Two
Sean Longstaff, Growth Consultant


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