Solar Impulse

Prêt à voter

Agency: Publicis Conseil


Solar Impulse, a foundation lead by the explorer and pioneer of clean technologies Bertrand Piccard, and Publicis Conseil launch the "Ready to Vote" campaign to challenge newly elected members of the French parliament to accelerate implementation of concrete ecological transition solutions.

Since the creation of his Foundation, Bertrand Piccard has a unique federating and pragmatic vision of ecology which can be found in his book "Réaliste". He positions himself above the party politics of left and right and proposes solutions that reconcile ecology and economy. There are more than 1000 clean, profitable and certified solutions identified and developed by the Foundation in favor of the environment.

Today, citizens are asking those in government and power to act more effectively for our planet. With this in mind, Publicis Conseil has created a communication campaign to promote the original approach of the "Prêt à voter" initiative, which consists of using existing technological solutions as a starting point to guide legislation in the new assembly.

This professional campaign titled 'Prêt à voter' was published in France in July, 2022. It was created for the brand: Solar Impulse, by ad agency: Publicis Conseil. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 1 year ago.


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