PlaNet Finance

Positive Economy

Agency: BLUE


Based on the idea that the actual crisis are caused by a negative use of the economy that get rich people richer and poor people more poor, PlaNet Finance launches the Movement for a Positive Economy : the research center of alternative ideas for a new economy that includes everyone for a shared development.

This professional campaign titled 'Positive Economy' was published in France in September, 2012. It was created for the brand: PlaNet Finance, by ad agency: BLUE. This Print medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 11 years ago.


Advertising Agency: BLUE Advertainment, Paris, France
Creative Directors: Bruno Delhomme, Guilhem Arnal
Art Supervisor: Gilles Rivollier
Illustrator: Si Scott
Account Supervisors: Régis Lefebvre, Vanessa Vankemmel
Advertiser’s Supervisor: Arnaud Ventura
Account Manager: Hélène Ratti


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