Spot
Description
Mayoral is launching its Fall/Winter 2025 collection and aims to present it in an original, eye-catching, and playful way within the back-to-school context — all while staying true to the brand’s core value: friendship.
We developed a campaign concept around the back-to-school season to transform those everyday moments into opportunities for the unexpected to happen. All it takes is one small gesture: a SNAP to bring a little magic to your day.
We turned the snap — a simple, universally recognizable gesture associated with magic — into the centerpiece of our campaign, building our TV spot around it. The result is a celebration of children’s unique ability to turn any moment into something magical.
This professional campaign titled 'Ponle magia a tu día' was published in Greece, Portugal, and Spain in October, 2025. It was created for the brand: Mayoral, by ad agency: El Cuartel. This Film medium campaign is related to the Fashion industry and contains 2 media assets. It was submitted 2 months ago by Creative Supervisor: Juanka Campos of El Cuartel.
Credits
Agency: El Cuartel
Creative Director: Luis Ortiz
Creative Supervisors: Juanka Campos, Beatriz Torres
Account Team: Sandra Pérez, Celeste Muñoz
Production Company: Júpiter Films
Producers & Directors: Javier Bores, Ángel Ajenjo, Ibon Landa
