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Description
La Carloteña presents its “99% Chicken Breast” — a healthy snack that leads its category in chicken content, although consumers don’t yet know it. The campaign aimed to highlight this unique advantage through an honest and straightforward message: 99% chicken, 1% brand.
Visually, this translated into graphics where 99% of the layout was chicken and only 1% was dedicated to the logo, complemented by a product shoot featuring slices of chicken breast. A clear, direct, and effective strategy to strengthen product awareness and stand out from competitors.
This professional campaign titled '99% chicken, 1% brand' was published in Spain in September, 2025. It was created for the brand: La Carloteña, by ad agency: El Cuartel. This Design, OOH Outdoor, and Print media campaign is related to the Food industry and contains 4 media assets. It was submitted about 1 month ago by Creative Supervisor: Juanka Campos of El Cuartel.
Credits
Agency: El Cuartel
Advertiser: La Carloteña
Campaign Title: 99% Chicken, 1% Brand
Creative Director: Luis Ortiz
Creative Supervisor & Art Director: Juanka Campos
Creative Supervisor & Copywriter: Beatriz Torres
Art Direction: Álvaro Martín, Laura Pérez, Marta Hernández, Raquel Pimentel
Digital Art Direction: Carlos Caballero
Final Artworker: Carlos Sevilla
Photography: Alfonso Acedo
Account Team: Carolina Albalat, Andrés Castro, Javier López
