Mini Cools

The kids aren’t kidding!

Agency: BaaS | Digital


Baas | Digital creates this launch campaign for Mini Cools, a bold, new brand of kids’ accessories and jewelry. When it comes to fashion taste and vibrant imagination, “the kids are… not kidding”! They need to feel 100% confident! The real-looking Mini Cools, fitting perfect with kids' fantasy play, are used in this digital campaign with all their sparkly cuteness, along with the retro stickers & emojis, poppy vibes and colorful aesthetics that are part of the brand’s identity. Because fashion is serious business!

This professional campaign titled 'The kids aren’t kidding!' was published in Greece in March, 2022. It was created for the brand: Mini Cools, by ad agency: BaaS | Digital. This Digital medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted about 2 years ago by Managing Director: Panayiotis Kazanis of BAAS DIGITAL.


Advertising Agency: BaaS | Digital, Athens, Greece
Chief Creative Officer: Nikos Vlahoyiannis
Art Director: Kostas Tragoutsis
Copywriters: Nikos Vlahoyiannis, Tasos Papanagiotou, Mariza Kamilaki
Graphics Designers: Katerina Lazari, Georgia Barla-Papageorgiou
Motion Designers: Katerina Zartaloudi, Ioannis Roussis, Anna Karavoulia
Media Strategy Director: Panayiotis Kazanis
Account Director: Patty Georgopoulou
Account Managers: Filina Georgiadou, Dimitra Platia


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