ADVERTISING

BaaS | Digital

YouKraine

Agency: BaaS | Digital

Description

Do Youkraine? This ongoing war concerns everyone! For the majority of the western world, the war in Ukraine is not a two-sided war. It is a war against logic and the values ​​of humanity. From the get-go, disinformation in this crisis was designed to sow confusion and apathy, aiming to shift our attention from the immediate humanitarian implications and lead to indifference. By using colors synonymous now with the Ukrainian identity, this campaign by Baas | Digital depicts images of a life under siege (provided by the Say No to War stock collection), and prompts us to care about this resilient people.

This professional campaign titled 'YouKraine' was published in Greece in March, 2022. It was created for the brand: BaaS | Digital, by ad agency: BaaS | Digital. This Digital medium campaign is related to the Other and Public Interest, NGO industries and contains 3 media assets. It was submitted 6 months ago by Managing Director: Panayiotis Kazanis of BaaS | Digital.

Credits

Advertising Agency: BaaS | Digital , Athens, Greece
Chief Creative Officer: Nikos Vlahoyiannis
Art Directors: Kostas Tragoutsis, Dimitris Tsiatas
Copywriter: Tasos Papanagiotou
Account Directors: Patty Georgopoulou, Panayiotis Kazanis
Account Managers: Babis Karanikolas, Filina Georgiadou, Celia Stefanoglou

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