The Pink Oath
Description
In Latvia, hundreds of women lose their lives to breast cancer each year simply because it’s discovered too late. Doctors take the Hippocratic Oath, pledging to protect every life they can. But what if women made a promise of their own: a Pink Oath to prioritize their breast health and take action early? This video ignited a movement, inspiring thousands of women to make that promise… and keep it.
This professional campaign titled 'The Pink Oath' was published in Latvia in October, 2025. It was created for the brand: Pink Train Foundation, by ad agencies: McCann Riga and White Label. This Content, Digital, and Integrated media campaign is related to the Health and Public Interest industries and contains 1 media asset. It was submitted 2 months ago.
Credits
Agency: McCann Riga, White Label
Creative Director: Sintija Popena
Account Manager: Ragnārs Krūmiņš
Strategist: Mia Niin
Art Director: Linda Justa
Designer: Edgars Drusts
Director: Elīza Jordāne
Producer: Nikola Dita Namniece
DOP: Jurģis Kmins
1st AC: Toms Šķēle
2nd AC: Rinalds Zelts
1st AD: Madara Dišlere
Gaffer: Aleksis Čerkašins
Best Boy: Kaspars Vilcāns
Electrician: Matīss Livčāns
Art dep.: Andrejs Zaļaiskalns
Hair: Diana Payton & Evija Dāvida
Make-up: Luize Stare & Līva Drešere
Style: Elizabete Džeina Rubene
Animals: Kino Fauna
Audio: Audilla
VFX: Dmitrijs Masļakovs
Rental: BBRental
