Swedish Intellectual Property Office

Piracy is a bad deal

Agency: Omnicom


Every year, knowingly or unknowingly, swedes buy million of pirate goods. Products that have been manufactured under poor working conditions with neither your safety nor the environment in mind. Not cool! PRV (Swedish intellectual property office) wanted to draw attention to this. So, just in time for this year’s Christmas shopping they launched a new range of products, named after the risk you are taking when buying them.

This professional campaign titled 'Piracy is a bad deal' was published in Sweden in November, 2020. It was created for the brand: Swedish Intellectual Property Office, by ad agency: Omnicom. This Integrated medium campaign is related to the Public Interest industry and contains 8 media assets. It was submitted over 3 years ago by Art Director: Oskar of Ehrenstråhle.


Advertising Agency: Ehrenstråhle, Stockholm, Sweden
Account Director: Anna Lennström
Strategic Director: Mats Brun
Account Manager: Ylva Källstedt
Art Director: Oskar Ferm
Copywriter: Joakim Estemar
Designer: Lars Carlsson
Designer: Linda Engström
Designer: Emelie Eriksson
Design Director: Andreas Silverblad
Creative Director: Markus Bjurman
Social Media Manager: Anna Mattsson
Digital Director: Fredrik Widell
UI Designer: Jesper Hellmark
CG Producer (Brickland): Elin Adermalm
CG Producer (Brickland): Jesper Säther
CG Artist (Brickland): Alexander Olsson
CG Artist (Brickland): Daniel Tegeland
CG Artist (Brickland): Rasmus Arvidsson
CG Artist (Brickland): Alex Mäki


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