After 36 years, Peru finally qualified to a World Cup. There was just one problem: this tournament took place in Russia, a more expensive country. And with thousands of Peruvian fans doing the impossible to get there, we knew we had to do something for them; so we used our well-known low prices to plan a great idea.
We located the 3 main supermarkets in the cities where Peru was going to play - Saransk, Yekaterinburg, and Sochi – and made a unique agreement with them: to lower their prices, so they could match the ones in Peru. By doing this; Peruvian fans saved plenty of money, and all they had to do was to show their ID.
This professional campaign titled 'Perussian Prices' was published in Peru in May, 2019. It was created for the brand: Plaza Vea, by ad agency: DDB. This Experiential medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Fahrenheit DDB, Lima, Peru
Executive Creative Director: Ricardo Chadwick
General Creative Director: Sergio Franco, Luciano Leone
Head of Art: Luciano Leone
Art Director: Estuardo Salazar, Walter de la Cruz
Copywriter: Luis Castañeda , Renzo Airaldi, Victor Luna
General Account Director: Alberto Goachet
Account Director: Andrea Gomero
Account Executive: Fiorela Gallardo, Andrea Pajares
Production: Vane Díaz, Leicy Marquez
Planning: Renato Arauco, Ricardo Renteria
Post Production Supervisor: Jorge Luis Áviles
Post Production: Orlando Huaranga
Production Company: Canica
Director: Maria Teresa Benvenuto
Director: Ricardo Chadwick
DOP: Sergio Franco Tosso
Audio Company: Audiopost