Polish seniors fall victims to a scam method called “fake grandchild." In order to make them less venerable we created a unique crosswords puzzle that subconsciously teaches them how to protect themselves.
This professional campaign titled 'Scamproof Crosswords' was published in Poland in March, 2019. It was created for the brand: MasterCard, by ad agency: McCann. This Print medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: McCann Worldgroup, Warsaw, Poland
Creative Director: Bartek Klimaszewski, Marcin Sosinski
Art Director: Janina Szwykowska
Copywriter: Zbigniew Marczak, Tadeusz Konieczny, Łukasz Kołakowski
Producer: Mira Klajnberg
Account: Małgorzata Tereszczenko, Iwona Kowalczyk, Piotr Łopuszański
Strategy: Marcin Samek, Paweł Sitnicki
Client: Marta Życińska, Paweł Kotowski, Marta Borówka