Description
Kimberly García is Peru’s top athlete, but racewalking isn’t a widely followed sport in the country. At Paris 2024, her competition was scheduled for 9:20 a.m. local time, meaning Peruvians had to wake up at 2:20 a.m. due to the time difference.
To draw attention to Kimberly, PlazaVea, her official sponsor and a supporter of trailblazing women, launched The Kimberly Price. Selected TVs, smartphones, and refrigerators were priced to match Kimberly’s competition number.
To discover the number—and unlock the deal—people had to wake up at 2:20 a.m. and watch her compete live. The result? We got an entire country to rise before dawn to cheer her on and celebrate a sport they’d never paid attention to before.
This professional campaign titled 'The Kimberly Price' was published in Peru in August, 2024. It was created for the brand: Plaza Vea, by ad agency: Fahrenheit DDB. This Direct medium campaign is related to the Electronic Devices, Other, and Sports industries and contains 1 media asset. It was submitted about 2 months ago.
Credits
Client: Supermercados Peruanos
Brand: plazaVea
Marketing Director: Adelberto Muller Caro
Marketing Manager: Rosana Vilcarromero
Chief of Marketing: Karla Vílchez
Marketing Coordinator: Camila Nuñez Melgar
Agency: Fahrenheit DDB
CEO: Ricardo Chadwick
CEO: Alberto Goachet
CCO: Sergio Franco
General Creative Director: Mauricio Loredo/Yoshi Yshikawa
Head of art: Rudy Camones
Copywriter: Fernando Pachas
Art Director: Alexis Arévalo
Account Director: Andrea Gomero
Account Supervisor: Diana Paz/ Ariana Lores
Brand Manager Producer: Luciana Cabieses
Jr. Producer: Zabeth Díaz
Account Executive: Luana Rodríguez
Production and realization
Production Company: Canica Films
Director: Olivier Hourton
Executive Producer: Teresa Benvenuto
Chief Administrative and Financial Officer: Juan Sebastián Raffo
Postproduction
Offline and online: Jorge “coko” Salas
Sound Studio: Kazoo Audio
Audio Postproduction: Cesar Márquez
Music: Carlos San Miguel Dammert
Executive Producer: Luis Frías
Voice-over: Stephanie Tong
