Agency: Gideon Amichay



Connecting workers in periphery to the successful high-tech industry

Israel is known as the Start-up nation but in reality, the vast majority of the Israeli high-tech industry is concentrated in the Tel-Aviv area.

In this print ad, Calcalist in collaboration with the Ahinoam Association tackles this issue in a new conference with the purpose of integrating the Israeli periphery to the heart of the start-up industry, thereby creating new and better job opportunities, accelerating growth and reducing the gaps between the two.

This professional campaign titled 'PeripheryTech' was published in Israel in July, 2022. It was created for the brand: Calcalist, by ad agency: Gideon Amichay. This Digital, Direct, and Print media campaign is related to the Media industry and contains 1 media asset. It was submitted over 1 year ago.


Advertising Agency: Gideon Amichay / No, No, No, No, No, No, Yes, Tel Aviv
Chief Creative Officer: Gideon Amichay
Art Directors: Gil Aviyam, Yaron Itzahkov, Zeev Ravid
Copywriters: Ouriel Ferencz, Rony Schenider
Strategist: Shmulik Kitaynik


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