Tech Atop a Skyscraper
Tech ATop a Skyscraper
Description
It is one of the most recognizable images of the 20th century: eleven ironworkers casually eating lunch on a steel beam, 840 feet above Manhattan. In a new print campaign titled "Tech Atop a Skyscraper," creative agency No, No, No, No, No, Yes has digitally reborn that grit into gigabytes.
Created for Calcalist and Bank Leumi ahead of the Mind The Tech NY 2026 conference, the visual bridges nearly a century of innovation. The steel beams remain, but the workers have traded riveting hammers for laptops, and newsboy caps for the diverse, modern face of the global high-tech industry.
To achieve this, the agency utilized a proprietary stack of Generative AI tools, including Google Imagen 3 (Also known as Nano Banana), Midjourney v6.1 and OpenAI Sora. This allowed the team to maintain the dizzying perspective and "fear of heights" of the 1932 original while seamlessly integrating modern tech elements—from smartwatches to cloud-infrastructure schematics—creating a hyper-realistic "Save the Date" for the industry's most important event.
This professional campaign titled 'Tech ATop a Skyscraper' was published in Israel in December, 2025. It was created for the brand: Calcalist, by ad agency: No, No, No, No, No, Yes. This Print medium campaign is related to the Media industry and contains 2 media assets. It was submitted 1 day ago.
Credits
Chief Creative Officer: Gideon Amichay
Creative team: Daniel Bnaya, Ouriel Ferencz, Erez Hadar, Gil Aviyam, Rony Schneider, Zeev Ravid, Liat Lapushin, Gali snir, Yaron Itzhakov, Erez Chen, Maya Goldstein
Accounting team: Tom Bar, Tal Fishbein, Michal Atia
