The advertising campaign consists of three prints that transform the varicose veins into maps and invites people to reach the destination Perfect Legs through physical exercise with the running shoes sold at the Uni-store.
This student campaign titled 'Perfect Legs' was published in Brazil in December, 2020. It was created for the brand: Uni-sports, by ad school: Wave Propaganda. This Print medium campaign is related to the Sports industry and contains 3 media assets. It was submitted over 2 years ago.
Advertising Agency: Wave Propaganda, João Pessoa, Brazil
Copywriter: Gonzaga Neto
Art Director: Rhalybe Aizann
Creative Director: Fabiano Galvão