Instituto Socioambiental

People of the Forest

Agency: JWT


ISA is celebrating its 25 years anniversary with the launch of the #PeoplesOfTheForest campaign to boost support for the indigenous, Quilombola, riparian and extractivist communities who are resisting attacks on their rights and the destruction of their lands.
The peoples of the forest have a message for the Brazilian government, politicians and the business community. To prospectors, loggers, squatters and other invaders of their lands: "we will continue to resist." This is one of the main messages of the #PeoplesOfTheForest campaign, which Instituto Socioambiental (ISA) and its partners in the indigenous, Quilombola, riparian and extractivist communities are launching this Tuesday, April 23, online, on TV and in cinemas. The campaign is asking for people to support the fight to protect Brazil's environmental heritage and is advocating for the rights of indigenous tribes and traditional populations.
Young people, women, medicine men, chiefs and shamans. The protagonists for the #PeoplesOfTheForest campaign are 25 leaders from nine indigenous tribes in the Amazon, from Quilombola communities in Vale do Ribeira (SP) and from riparian communities in Terra do Meio, Pará. With their strength and beauty, the campaign honors the diversity of the people living in and protecting the forests, reminding us that it is the forests that regulate the climate, produce rain for farming and house the planet's largest biodiversity, a potential source of new medications and cures.

This professional campaign titled 'People of the Forest' was published in Brazil in April, 2019. It was created for the brand: Instituto Socioambiental, by ad agency: JWT. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 5 years ago.


Advertising Agency: JWT, Brazil
Chief Executive Officer: Ricardo John
Executive Creative Director: Cassio Moron, Rodrigo Da Matta
Creative Director: Mariana Borga
Art Directors: Gabriella Marcatto, Caio Gandolfi, Marcelo Monzillo
Copywriters: Filipe Rosado, Diego Ferrite
Head of Client Services: Felipe Giacon
Account Management: Caio Sabag, Henrique Dal’Mas
Head of Media: Giovanna Venturelli
Media: Stella Lopes, Luca Lima, Juliana Magalhães, Larissa Isabelle, Renan Daniel
Head of Planning: Stella Pirani
Planning: Marcus Pesavento
Head of Production: Maísa Delgado
RTV Production: Carolina Florentino, Lincoln Braga
PR: Andrea Assef, Vivian Zeni, Lívia Martins
Production House: Prodigo Films
Director: Daniel Klajmic
Executive Producers: Francesco Civita, Chico Pedreira, Rita Costa
Executive Producer Assistant: Rafael de Paula
Production Coordination: Nathalie Gautier, Bruno Pirozzi
Coordination Team: Karla Fernandes, Fabiana Baptista, Nathalia Trindade, Lucas Pereira, Beatriz Soares
Director of Photography: Azul Serra
Post-Production Coordination: Tutu Mesquita, Priscilla Paduano
Production: ISA Production
Executive Production: André Villas-Bôas, Jurandir Craveiro, Bruno Weis
Production Assistant: Gabriella Contoli
Post-Production Assistant: Everson Martins
Editing: André Dias / AMC
Post-Production: Prodigo Films
Finishing: Georges Sakamoto / Prodigo Films
Color Grading: Ely Silva
DOT Cordination: Magali Wistefelt
Motion: Lucas Carvalho, Vinicius Kahan
Motion Intern: Ariedine Carvalho, Mariana Silva Assis
Composition: Paulo Chedid
Technical Center: Leandro Ferreira
Amazon Emotions: Vanessa Marino, Leonardo Principe, Geo Principe, Kinan Principe, Kena Principe
Sound Producer: Satélite
Direction: Kito Siqueira, Roberto Coelho
Sound Editing and Mixing: Celso Moretti, Ricardo Bertran, Luis Henrique de Oliveira, Adailton Matos
Musical Production: Mike Vlcek, Hurso Ambrifi, Daniel Iasbeck, Thiago Colli
Account Management: Juliana Costa, Renata Costa
Production Coordination: Ana Cordeiro, Mariana Tardelli
Production Assistant: Ian Sierra, João Piccoli


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