Celebrating a 150 years of “It Has To be Heinz." The strategy behind this campaign was to make the target audience re-discover their love for the brand. From this came the big idea “Times Change, We haven't." It is shown through highlighting memorable moments in time where Heinz has still remained being the same quality product that it has always been.
This student campaign titled 'Times Change, We Haven't' was published in United Kingdom in April, 2019. It was created for the brand: Heinz, by ad school: Leeds Arts University. This Outdoor medium campaign is related to the Food industry and contains 3 media assets. It was submitted almost 4 years ago.
Advertising School: Leeds Arts University, UK
Creative Director: Nicholas Young
Art Director: Laura Hayes
Copywriter: Rebecca Agnihotri
Illustrator: Jasmine Lewis-Henman