ADVERTISING

Peggy is back!

Agency: Re:B

Through the use of artificial intelligence, Peggy returns to the screen to draw attention to a pressing issue plaguing the Italian advertising sector: a toxic culture rife with sexism, exploitation, harassment, and abuse.

Description

https://www.instagram.com/p/C8Ubnu7snm3/
For the Cannes Lions International Festival, Peggy returns on the screen to draw attention to a pressing issue plaguing the Italian advertising sector: a toxic culture rife with sexism, exploitation, harassment and abuse.
The advertising industry has the power to influence and shape cultural perceptions, and it is crucial that this power is used responsibly and conscientiously.
It is time for the agencies not only to speak about values of diversity & inclusion through their campaigns, but to embody and actively defend them.
When will we truly be able to dream, build and live the progress we advertise?

This professional campaign titled 'Peggy is back!' was published in Italy in June, 2024. It was created by ad agency: Re:B. This campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted about 1 month ago.

Credits

RE:B
Zhara Abdullahi
Alessandra Armano
Linda Codognesi
Giulia Mandalà
Tania Loschi

AI EXPERT
Francesco Frapporti

VIDEO MAKER
Marco Zelloth

ADVERTISING

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