Physicians Mutual

Joy In Retirement

Agency: Intermark Group


The nation’s largest psychology-driven marketing firm, Intermark Group, in partnership with insurance company Physicians Mutual, has launched three new brand commercials as part of the “Joy in Retirement” campaign. Featuring the return of spokesperson, actor and comedian John Michael Higgins, the commercials mark the first time actual retired customers are featured in a Physicians Mutual campaign.

“Our customers are the best storytellers for finding joy in retirement,” said Bob Gunia, Senior Vice President of Physicians Mutual. “Audiences will relate to them and be inspired by the fun and joy their hobbies bring them. Three customers – Celestino, Tom and Beth – demonstrate the difference Physicians Mutual brings to retirement by delivering the peace of mind and financial security that comes from having the right coverage.”

Physicians Mutual’s ‘joy in retirement’ campaign, now in its fourth year, brings to life joy-filled moments its target audience can relate to and moments they can connect with. The original campaign approach of joy in retirement is rooted in the psychological principle of social proof by portraying Physicians Mutual customers enjoying the retirement they deserve. The evolution of the campaign to feature the company’s actual customers offers a demonstration of joy with hopes of inspiring others.

This professional campaign titled 'Joy In Retirement' was published in United States in June, 2024. It was created for the brand: Physicians Mutual, by ad agency: Intermark Group. This Film medium campaign is related to the Insurance industry and contains 3 media assets. It was submitted about 1 month ago.


Client: Physicians Mutual
Bob Gunia, SVP, Public Affairs Group
Kari Webber, AVP, Corporate Communications & PR
Chris Johnson, Director, Creative Services
Rachel Lambert, AD, Creative Services
Joe Szejk, Chief Copywriter

Agency: Intermark Group
Chief Creative Officer: Keith Otter
Executive Producer: Chris Mann
Creative Director(s), Art Director & Copywriter: Shannon McGlothin, Scott Shalles
Director of Photography: Chris Riess
Business Affairs & Account Service: Chris Mann, Paul Brusatori
Production Company & City: The Corner Shop, Los Angeles
Director: Riess Hill
Executive Producer (production co): Jay Shapiro
Producer (production co): Brian Etting
Post-Production & City: Carbon, Los Angeles
Editorial Company & City: White Hose Post, Los Angeles
Editor: Brian Gannon
Music & Sound Design Company & City: SHINDIG Music + Sound, Los Angeles
Music Producer: Debbi Landon
Sound Designer: Daniel Hart


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