Passions that transport you

Agency: Les sales gosses

My name is René, I live in Sainte-Clotilde and I have been working at Sodiparc for 24 years. When I was a child, I always dreamed of driving a bus . The job of a bus driver is an art. which requires a lot of concentration. You have no room for error driving, transporting people to their destination you understand. It is a joy that you have inside of you. She animates you. My name is Sony, Citalis maintenance technician. When I was younger, I repaired motorcycles, 103s. By dint of reflection, it was obvious. I wanted to work in this area to learn a little more. I started working in heavy truck engineering. For me, passion is doing something that you love but without having this feeling of working or that for me, my work is actually a pleasure because in the end I have the impression that I serve Something. When you come to work you have the feeling of satisfaction, the feeling of having done something that helps you move forward in the end. My name is Lolita, I joined Citalis in 2003 as a bus driver and now I work as an insurer at Citalis. The insurer is like a conductor, that is to say that he is called upon by a lot of professions in the company, it's a whole link that comes to the insurer I like my work everything goes through me yes I feel a little proud it must be said. It's not a job you say you're meant to do. life is a fight it does not stop there it continues since your little one my dream came true.


Citalis, the transport brand that celebrates passion, is excited to share its latest project. The film showcases the inspiring stories of Sony, a heavy vehicle maintenance engineer, Lolita, an insurer and orchestra conductor, and René, a bus driver who realized his childhood dream. Join us on an emotional journey to discover their passions and be transported by the spirit of Citalis.

This professional campaign titled ' Passions that transport you' was published in France and Reunion in February, 2023. It was created for the brand: Citalis, by ad agency: Les sales gosses. This Content, Digital, and Film media campaign is related to the Transport industry and contains 2 media assets. It was submitted about 1 year ago.


Advertising Agency : les sales gosses, Réunion, France
Production Company : SUGAR, Réunion, France
Art Director : Jeremy Sam-Long
Copy Writer : Gilles Pavaday


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