Primato Cooperativa

Our pride comes from the countryside

Agency: Amexcom

The ground is the beginning of everything and helped us to build who we are today. Our story could not be different: With our hands on the ground, we worked diversifying our business to grow. From the soil that gives life, comes the legacy of a history built by the countryside, sowing our purpose of walking side by side with those who plant, cultivate, harvest, produce and feed. People that, with sparkles in their eyes, accompany the dawn of a new day, Carrying out a tradition that persists for years and is the pride of the nation. Because the agriculture is the force that moves us, And together we conquered our place on this ground. Primato Cooperative, our pride comes from the countryside.


Primato Cooperative is a company focused on family farming and agribusiness. In order to show that, we developed a manifesto that represents everything they believe and stand for, and also, position the brand in the market.

As a result, we came up with the following concept: “Our pride comes from the countryside”.

This professional campaign titled 'Our pride comes from the countryside' was published in Brazil in October, 2021. It was created for the brand: Primato Cooperativa, by ad agency: Amexcom. This Digital and Film media campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted almost 2 years ago by Creative Director: Rafael Diego Greiner of Amexcom.


Advertising Agency: Amexcom, Cascavel, Brazil
Production Company: FineArts Filmes, Cascavel, Brazil
Creative Director: Rafael Greiner
Art Director: Jo Arsego
Copywriter: Eduarda Wielewski
Account Manager: Letícia Sampaio


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