Humanising Health - The Chemo Show

Agencies: VCCP Great Guns Girl&Bear


Great Guns’ director Duncan Christie has collaborated with VCCP Health, for pharmaceutical company Teva to capture the magic of ‘The Chemo Show’, a spot that demonstrates how spirit-raising interactions can lighten the tiring monotony of chemotherapy. The campaign is designed to encourage entries into Teva’s Humanizing Health awards, which support initiatives that go beyond medicine alone to improve life for people with chronic conditions.

The moving film grants us a glimpse into one patient’s day of chemotherapy. As she sits in the hospital, she seeks out quiet comfort from her companion and photos of loved ones on her phone, but the sense of isolation is palpable. Suddenly, while she undergoes treatment, the lights grow warm and dim, and the curtains opposite her are opened to reveal a young singer ahead of a glittering backdrop. A series of joyful performers follow in sequined sequence, bringing a heartfelt smile to the patient’s face as she is transported to another world.

This professional campaign titled 'Humanising Health - The Chemo Show' was published in United Kingdom in June, 2022. It was created for the brand: Teva, by ad agencies: Girl&Bear, Great Guns, and VCCP. This Integrated medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 1 year ago.


Client: Teva
Director, Global Corporate Brand: Galit Sasson

Senior Manager MarCom, Global Brand: Liron Schipper

Head of Corporate Brand and internal communications: Noa Schumovitch

Agency: VCCP / Girl and Bear
Executive Creative Director: Brett O'Connor
Associate Creative Director: Sadie Mayes
Associate Creative Director: Tess Evans
Business Director: Isla Coulson

Senior Account Manager: Emma Tuckley

Agency Producer: Laura Cooper

Production Company: Great Guns
Director: Duncan Christie
Executive Producer: Laura Gregory
Producer: Tim Francis
Casting Director: Maddie Hinton
Director of Photography: Sy Turnbull
Production Designer: Dale Slater
Editor: Ollie Davies @ Great Guns
Sound Designer: Sean Mahoney
Colourist: Ollie Gill
Composer: Zebedee Budworth

Primato Coopera...


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