In recent years, many specialists have made us dangle a probable future on a planet other than Earth. However, if it can make more than one fantasize, this solution is intangible. In this campaign, INRAE makes us contemplate a series of exoplanets and their probabilities of meeting criteria fundamental to human life. The conclusion is clear: our future is definitely on Earth, it's up to us to take care of it.

This professional campaign titled 'Our future' was published in France in May, 2021. It was created for the brands: Food and the Environment and National Research Institute for Agriculture, by ad agency: Josiane. This Integrated medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted almost 3 years ago by Creative Director: JEROME DIEZ of Josiane.


Advertising Agency: Josiane, Paris, France
Managing Director: Laurent Allias
Account Executive: Jérémy Frappat
Creative Director: Jérôme Diez
Copywriter: Jérôme Diez
Art Director: Lisa Chaput
Strategic Planner: Clara Laffont
Art Director (intern): Mattis Poret
Project Manager: Elorri Garcia Sanchez
Client: Caroline Thomas
Production Company: Black Motion
Producers: Jonathan Aboucaya, Dan Aboucaya, Bastian Feydeau, Clément Lerousseau


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