Le Mans Université (France) presents a palindrome style video showing two sides of a story: the first part is about just being a number and that not everyone can succeed at the University. Too many students go to University. Nobody really cares about your future. You don't really count. The second part tells a totally different message with the exact same text but backwards. The reverse is a positive message supported by Le Mans Université: we care about you, about each student, because you do count, we believe in you, in your success, each of you. Our ambition is YOU.
This professional campaign titled 'Our Ambition Is You' was published in France in December, 2017. It was created for the brand: Le Mans Université, by ad agency: Campus Com. This Digital medium campaign is related to the Education industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Campus Com, Nantes, France
Creative Director / Copywriter: Sabine Lieury
Creative Director / Art Director: Julien Zwahlen
Director: Victor & Lola
Account Manager: Carole Burban
Additional Credits: Flavien Guérin, Sébastien Marqué, Sandrine Kuter