"Spine chilling! Couldn't stay for more than 2 minutes!" - Leftover Reviews
Description
Our Halloween creative has a humorous take on horror, by pairing a dark, dramatic image of a monstrous mouth with our anti-hero—Oral-B's Electric toothbrush, which sets a spooky scene.
Our tagline, “The Mystery of the Plaque Killer,” adds a touch of suspense and tongue-in-cheek movie reviews like “Scared me to death - Broccoli Reviews” and “Left me in crumbs - Rotten Breads” add a comedic element, highlighting our toothbrush’s effectiveness.
This professional campaign titled 'Oral-B | The Mystery of the Plaque Killer' was published in India in October, 2024. It was created for the brand: Oral-B India, by ad agency: Sociowash. This Content, Design, and Digital media campaign is related to the Electronic Devices, Health, and Household Products industries and contains 1 media asset. It was submitted about 1 year ago.
Credits
Copywriter - Palak Atha
Copy Supervisor - Vikith Jain
Senior Visualizer - Karan Bhutale
Senior Graphic Designer - Neeraj Gurav
Creative Director - Vinit Patil
ACD Art - Pooja Vasani
Account Executive - Shekinah Jacobs
Key Account Manager - Dhrushi Gandhi
Group Account Manager - Shreya Vadera
Account Director - Nirjari Bhatt
Business Head - Himani Mangtani
