Sky Sports

Only Live Once

Agency: Brothers & Sisters


Brothers & Sisters has worked in close collaboration with Sky Creative, Sky’s in-house advertising and creative agency and the biggest in-house agency in Europe, to create a campaign for Sky Sports designed to get hearts racing and remind fans that football is ‘only live once’. The campaign is fully integrated and has tailored spots to run on TV, OOH, radio and social channels as well as DM and in-store activation.

At a time when it’s all too easy to snack on highlights clips on YouTube or Twitter, the aim of the campaign is to remind football fans that the emotional rollercoaster of football only happens once during the live experience. If you miss it, it’s gone forever.

This professional campaign titled 'Only Live Once' was published in United Kingdom in July, 2022. It was created for the brand: Sky Sports, by ad agency: Brothers & Sisters. This Integrated medium campaign is related to the Sports industry and contains 1 media asset. It was submitted about 1 year ago.


Sky Marketing

Marketing Director: Rebekah Huggett
Head of Marketing: Liseli Sitali
Marketing Leads: Phil Roser, Ezgi Mitchell
Marketing Managers: Tom Oriel, Phoebe Kite, Harry Eke

Sky Creative

Executive Creative Directors – Robin Garton, Lee Parker, Ceri Sampson
Creative Directors – Andy Fowler, Chris Dorn, Simon Cole, Andrea Locatelli
Accounts – Nicholas Hoile, Benjamin Trenchard, Sara Burton
Production – Alistair McGee, Steve Ryan,
Creatives: Ravi Beeharry, Andrea Mancuso
Design – Andrew Hudson, Andy Crocker, David Bergen

Brothers and Sisters

Creative: Brothers and Sisters
Production Company: Outsider
Director: Scott Lyon
DOP: Will Bex
Prod Co Producer: Zeno Campbell
Editors: Work Editorial
Editor: Art Jones
Post Production: Electric Theatre Collective
Post Production Supervisor: Ryan Knowles
Post Production Producer: Matt Williams
Sound Studio: 750mph
Sound Engineer: Sam Ashwell/Lucas Trigg


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