I Stay Positive

Agency: InPress Porter Novelli


I Stay Positive - Janssen Pharmaceuticals

Janssen, a pharmaceutical company owned by Johnson & Johnson, intends to encourage HIV-positive people to continue their treatments, most of them ignored by health public-service campaigns. I Stay Positive (Sigo Positivamente) was created by InPress Porter Novelli with the screenplay inspired by real stories of HIV-positive Brazilians. With the I Stay Positive campaign, Janssen intends to demonstrate that silence and isolation must be fought to change all the stigma about HIV.

This professional campaign titled 'I Stay Positive' was published in Brazil in July, 2022. It was created for the brand: Janssen, by ad agency: InPress Porter Novelli. This Film medium campaign is related to the Education, Health, and Pharmaceutical industries and contains 1 media asset. It was submitted over 1 year ago by InPress of Porter Novelli .


Title: I Stay Positive
Client: Janssen
Agency: InPress Porter Novelli
Creative Chief Director: Alfredo Reikdal
Creative Director: Janaina Navarrette
Creative Team: Rodrigo Mendes, Arlindo Rodrigues, Renan Avila, Roger Lima, Lucas Dametto, Pedro Conrado
Executive Account Director: Ana Domingues
Influence Marketing: Marcelo Cia, Beatriz Sá
Executive Account: Andressa Fernandes, Roberta Castro
Project Manager: Walmir Junior
Producer: Fabio Lomonaco
Client Approval: Ana Carolina Garcia, Luciana Sobral, Cynthia Diaferia, Fabio Lawson, Alexandre Cardoso, Ricardo Loureiro, Vinicius Albuquerque, Vinicius Zillmer, Gabriel Carvalho
Critical Mass Media: Thiago Higa, Cintia Mazer, Gabriela Plazio, Mariana Boccuzzi
Weber Media: Leandro Rodrigues, Danilo Minicucci, João Marques
Planning: Janaina Navarrette, Manoela Espínola
InPress Porter Novelli Executive Producer: Vavá Zamboni
Film Producer: Talk Films
Executive Producer: Priscila Martoni
Service Producer: Henrique Natalio
Scene and Screenplay Direction: Pedro Serrano
Director of Photography: Vagner Jabour
Production Direction: Renato Marques
Cast: José Eduardo de Sá, Rafaela Victor, José Miguel Marcarian Junior
Assistant Director: Claudia de Carvalho
Production Assistant: João Pedro Caroli, Gastão Luiz da Costa
Film Art Direction: Arthur Xavier
Audio Producer: Lupa Mabuze
Music Producer: Thiago Chasseraux
Post-Production: Talk Films


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