Sky Sports

Keep Up

Agency: McCann London


If there was never a moment when women’s football needed an anthem it is now. Maintaining momentum off the back of a historic Euros victory and a nail-biting World Cup, it was time for the Women’s game own unique culture to be recognised. Our all-start anthem kicks-off Sky Sports’ most exciting Barclay’s Women Super League season yet, remixing Stormzy’s iconic ‘Shut Up’ into a rallying cry for people to ‘Keep Up’. A campaign mixing the worlds of Sport, Music and Culture to encourage a generation of young fans to tune in to the phenomenal talent playing week in week in the women’s game. The track is rapped by Stormzy’s cousin Nadia Rose, joined by grime artists Yungen, Stefflon Don and Bugzy Malone. While WSL stars like Beth Mead and Demi Stokes or influencers such as Grime Gran and Big Manny add to the spot’s clout.

This professional campaign titled 'Keep Up' was published in United Kingdom in October, 2023. It was created for the brand: Sky Sports, by ad agency: McCann London. This Film medium campaign is related to the Sports industry and contains 1 media asset. It was submitted 5 months ago by Creative Art Director : Gémina Gil Flores of McCann London.


Creative Agency: McCann London
Robert Doubal - CCO McCann UK & Co-President McCann London
Laurence Thomson - CCO McCann UK & Co-President McCann London
Jason McNamee - Executive Client Director
Richard Morgan - Creative Director
Christopher McKee - Creative Director
Jemma Burgess - Creative
Gémina Flores - Creative
Oscar Flintoft - Business Director
Luke Brocklehurst - Account Director
JJ Bender - Strategy Director
Lucy Cooper - Senior Project Manager
Lisa Carrana - Head of Design
Max Henderson - Design Director
Production: Craft London (part of McCann London)
Aaron Raybe - Lead Producer
Alec Christie - Head of Content
Gifty Appiah - Production Coordinator
Production: Knucklehead
Nathan James-Tettey - Director
Ore Okonedo - Producer
Tom English - DOP
Latoya Okuneye - Photographer
Ollie Paxton - Editor
Che Cooke - Runner
Cultural Consultants: Link Up TV
Rashid Kasirye - BTS Director/Producer
Marta Strauss - Editor
Tedj Hachani - Videographer
VFX: Fluoro
Client: Sky Sports
Dave Stratton – Marketing Director
Philip Roser – Head of Marketing
Tom Oriel – Marketing Lead
Phoebe Kite – Advertising & Campaigns Senior Manager

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