Description
We might not want to admit it, but unconscious biases influence a vast majority of our decisions. Mental shortcuts lead to snap judgments that often don’t reflect our more conscientious side.
Supradyn has created a gender bias test that’s disguised as an online memory test. By piggybacking off the online test trend, it made people acutely and impactfully aware of their own unconscious bias.
This professional campaign titled 'Memory Test' was published in United Kingdom in April, 2022. It was created for the brand: Supradyn, by ad agency: MullenLowe Group. This Digital medium campaign is related to the Health industry and contains 1 media asset. It was submitted about 3 years ago by Sarah Okrent of MullenLowe Group.
Credits
Advertising Agency: MullenLowe London, London, United Kingdom of Great Britain and Northern Ireland
Global Network: Www.mullenlowegroup.com
