Abu Garcia

Fish to Win

Agency: Bailey & Co.

"Here to Fish"


People who fish with Abu Garcia rods and reels are not your lazy-Saturday-afternoon type of anglers. They live in a world that is the polar opposite of Mayberry. Where many people fish to relax or getaway, Abu anglers fish to push their skills to the next level. If they are not competing in a tournament, they are competing with themselves.

This athletic mindset is the foundation for two new anthem spots, “Here to Fish” and “Drumline” to payoff Abu Garcia's tagline "Fish to Win."

This professional campaign titled 'Fish to Win' was published in United States in April, 2022. It was created for the brand: Abu Garcia, by ad agency: Bailey & Co.. This Film medium campaign is related to the Sports industry and contains 1 media asset. It was submitted over 1 year ago by Partner/Creative Director: Todd Mitchell of Bailey & Co..


Advertising Agency: Bailey & Co.
Production Company: Allies & Co.
Creative Directors: Mark Arnold, Todd Mitchell
Account Director: Terry Hurley
Director: Nick Gallop
Editorial: 90 Degrees West
Editor: Scott Whiteaker
Audio/Sound Design: Mark Bartels
Brand: Abu Garcia
Company: Pure Fishing
VP, Marketing Communications: Marc Kempter
Marketing Communications Manager: Caroline Habib


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