Description
FCB London has created a series of light-hearted idents for Intuit QuickBooks to support its sponsorship of the Carabao Cup coverage on Sky Sports.
The idents feature comical conversations between two commentators as they discuss football action…and business finances. The idents bring to life the quirky, fun, and playful personality of the QuickBooks brand.
The idents will run as break bumpers during the Carabao Cup on Sky Sports throughout the competition. FCB London has created 12 different idents (2x 15s and 10x 5s) that cover off a whole host of football and accounting topics, from performance to adapting to conditions.
The EFL spots follow the idents that were released earlier this summer to support QuickBook’s sponsorship of the England cricket games screened on Sky Sports, as part of the brand’s mission to target accountants and small business owners, many of whom are football fans.
This professional campaign titled 'The Sky's the Limit' was published in United Kingdom in September, 2024. It was created for the brands: Intuit QuickBooks and Sky Sports, by ad agency: FCB London. This Film medium campaign is related to the Finance and Sports industries and contains 3 media assets. It was submitted 14 days ago.
Credits
Agency Credits:
Creative Directors: Ben Usher, Rob Farren
Art Director/Copywriter: Gerard Roda
Business Director: Katie Savelli
Account Director: Michael Freeman
Account Manager: Pooja Daswani
Senior Strategist: Anna Green
Production Partner: Nikki Chapman
Producers: Rachael Clarke, Will Parnell
Agency Director/Editor: Charlie Coombes
Production Company: 456 Studios
Post-Production/Animation: 1920vfx
Sound: James Lyme
Client Credits:
Principal Brand Strategy Manager: Louise Gaffney
Head of Sponsorship: Martin Dyhouse
Director of Marketing: Michael Benjamin
