In Brazil, Anatel, the organization responsible for inspecting Internet providers, requires that 50% of the contracted package be delivered. ZAZ is a local fiber-optic internet company that values its customers' clarity in delivering its services. Thus, it delivers 100% of the speed contracted by the customer, being the only one in the city that works this way. The pieces are intended to make it clear that it is always best to receive the full contracted and paid by the customer.
This professional campaign titled 'Only half is not enough' was published in Brazil in December, 2019. It was created for the brand: Zaz, by ad agency: Criola Propaganda. This Print medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted over 3 years ago by Art Director: Johnny William of Criola Propaganda.
Advertising Agency: Criola Propaganda, Natal, Brazil
Creative director: Renato Quaresma, Vinícius Cavalcanti
Art director: Johnny William
Copywriter: Kaick Telles