Clinica Pedro Cavalcanti

Self-medication can be fatal

Agency: Criola Propaganda


In Brazil, self-medication kills over 60,000 people a year. To bring awareness to the public, Pedro Cavalcanti Clinic decided, simply and objectively, to illustrate that the use of medication on its own can be fatal.

This professional campaign titled 'Self-medication can be fatal' was published in Brazil in December, 2019. It was created for the brand: Clinica Pedro Cavalcanti, by ad agency: Criola Propaganda. This Print medium campaign is related to the Health, Pharmaceutical, and Professional Services industries and contains 4 media assets. It was submitted over 4 years ago by Art Director: Johnny William of Criola Propaganda.


Advertising Agency: Criola Propaganda, Natal, Brazil
Creative director: Renato Quaresma, Vinícius Cavalcanti
Art director: Johnny William
Copywriter: Kaick Telles


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