Mondelēz-owned savoury biscuit brand Ritz has launched a new brand platform and its first campaign in several years. The push was developed in partnership with creative agency ELVIS.
While Ritz is the UK’s favourite savoury biscuit, it’s currently heavily associated with Christmas, and tends to be purchased by older audiences. ELVIS has partnered with Ritz to create “One Thing We Can All Agree On”, a new brand platform with the power to break it out of its seasonal heartland and make it an enabler for people to get together at any time.
Creatively, the campaign taps into the idea that no two people are the same, but if there’s one thing that unites us, it’s the deliciousness of a Ritz cracker. A series of executions allude to the conflict-resolving prowess of a coin toss, positioning the Ritz cracker as the ultimate problem-solving device, with a solution that works for everyone. Each ad features the endline “One Thing We Can All Agree On”.
The campaign, which is running across Facebook, Instagram and Twitter, harnesses bold, dynamic macro shots and split-frame food imagery, overlaid with copy which playfully intersects contrasting views around the cracker.
This professional campaign titled 'One Thing We Can All Agree On' was published in United Kingdom in July, 2022. It was created for the brands: Mondeléz and Ritz, by ad agency: Elvis. This Digital medium campaign is related to the Confectionery, Snacks and Food industries and contains 1 media asset. It was submitted 8 months ago by Owner: Julia Conroy of Julia Conroy Limited.
Brand Manager - Maria Jackson
Junior Brand Manager - Ella Jonas
Marketing Manager - Declan Duggan
Creative agency – ELVIS
Executive Creative Director - Neale Horrigan
Creative - Elli Stone
Creative - James Bougourd
Creative Director - Rob Griffiths
Creative Director - James Hudson
Account Director - Ellie Hicklin
Creative Producer - Pip Scott
Senior Strategist - Jed Price
Creative Production Director - Charlie Ryder
Senior Motion Designer - Bene Tanser
Head of Motion - Jason Garfield
Production Partner - Food Hall London
DOP - Marcus Autelli
Food Stylist - Lola Faura
Grade - CHEAT
Audio - Pitch & Sync
Media agency - Carat