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A&W Restaurants

A&W Enlists Ryan Reynolds for National Root Beer Float Day Promotion

Agency: CORNETT

Description

A&W Restaurants, America’s oldest QSR chain, is counting on star power to boost their anticipated annual National Root Beer Float Day promotion.

This year, A&W recruited American sweetheart Ryan Reynolds for a campaign to raise awareness for the month-long giveaway. Just sign up for the A&W Mug Club at RootBeerFloatDay.com until August 6 (National Root Beer Float Day) for a FREE root beer float. No purchase necessary - just a suggested donation to Disabled American Veterans.

“This is our signature promotion,” said Liz Bazner, Senior Director of Marketing at A&W. “We think having Ryan Reynolds attached to it this year is going to make it our biggest and best yet.”

The campaign is a first for Reynolds who until now has only lent his creative abilities to personal projects and a full-time career in the media industry.

“To be honest we were kind of shocked when he agreed to do it,” added Bazner. “It really is true that you miss 100% of the shots you don’t take.”

“I don’t want to sound like an out-of-touch Hollywood egomaniac,” said Ryan Reynolds, “but my name commands a lot of attention. I'm just glad I could help put some of that attention where it really belongs—on A&W's phenomenal root beer floats and the amazing work of the Disabled American Veterans charity."

Follow Ryan Reynolds on Twitter to see more spots as they debut.

This professional campaign titled 'A&W Enlists Ryan Reynolds for National Root Beer Float Day Promotion' was published in United States in July, 2022. It was created for the brand: A&W Restaurants, by ad agency: CORNETT. This Digital and Film media campaign is related to the Food industry and contains 1 media asset. It was submitted 21 days ago.

Credits

Agency: Cornett
Executive Creative Director: Whit Hiler
Associate Creative Director: Randy Steward
Senior Copywriter: Coleman Larkin
Associate Art Director: Sarah Vaughan
Sr. Digital Engagement Manager: Robert Baker
Jr. Digital Designer: Jacob McDaniel
Senior Account Executive: Danielle Havrilesko
Account Coordinator: Audrey Moeglin

Partners
Video Producer / Director: John Buckman
Talent: Ryan G. Reynolds
Gaffer: George Nathan Noe
Swing: Spencer Wadlington
Sound: Callaway Stivers

Client: A&W Restaurants
Sr. Director of Marketing: Liz Bazner
Brand Manager: Samantha Jackson
Digital Manager: Spencer Barrett
Content Marketing Specialist: Hannah Sither

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