ADVERTISING

Mondeléz Ritz

Ready when you aren’t

Agency: VCCP

Ritz. Ready when you aren't

Description

Today marks the long-awaited return of the UK’s must-have snack to British TV screens. Mondelez’s Ritz is launching its latest multi-channel campaign with the hope of tantalising the taste buds of people up and down the country and cementing it as a delicious cracker, fit for any hosting occasion all year round.

Created in partnership with global agency of record, VCCP, Mondelez worked with award winning directing duo The Bobbsey Twins to direct the integrated campaign.

A humorous and relatable 30” spot sits at the heart of the campaign, bringing to life a common scenario that many hosts face when entertaining. The film depicts a family who are caught off guard when their guests arrive a bit too early. The ringing of their doorbell kicks off a cleaning frenzy as toys are hidden down the back of the sofa and dad throws a bag of rubbish that lands perfectly in the front garden dustbin, behind the patiently waiting guests. The film's stunts were worked on in consultation with content creator Daniel LaBelle, a well-known comedian renowned for his physical comedy on TikTok and YouTube. The film closes out with the voiceover saying “Ritz. Ready when you aren’t” as the camera pans to the packet of Ritz which is ready to entertain, while the family are still catching their breath.

Aimed at young families and millennials, the campaign plays on the hilarity of the often chaotic lead-up to guests arriving - tapping in to the human truth that while it’s great to have visitors, we all feel a little bit of pressure in the moments before the guests arrive. Resulting in a last minute tidying frenzy to give a veneer of cleanliness and offer a warm welcome.

This professional campaign titled 'Ready when you aren’t' was published in United Kingdom in August, 2023. It was created for the brands: Mondeléz and Ritz, by ad agency: VCCP. This 360°, Film, and OOH Outdoor media campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted about 1 year ago.

Credits

CAMPAIGN TITLE: Ready when you aren’t
CLIENT: Ritz
Director, Biscuits & Baked Snacks UK & I: Elise Burditt
MARKETING MANAGER: Declan Duggan
JUNIOR BRAND MANAGER: Ella Jones
ADVERTISING AGENCY: VCCP
EXECUTIVE CREATIVE DIRECTORS: Chris Birch & Jonathan Parker
CREATIVE DIRECTOR: Jim Capp
ASSOCIATE CREATIVE DIRECTORS: Daniel Glover-James & Elias Torres
GROUP MANAGING DIRECTOR: David Boscawen
MANAGING PARTNER: Matt Smith
BUSINESS DIRECTOR: Charlie Griffith
SENIOR ACCOUNT DIRECTOR: Kitty Burroughes
SENIOR ACCOUNT MANAGER: Katie Kelly
PLANNING DIRECTOR: Andy Nicholls
PLANNER: Xanthe Fuller
SENIOR AGENCY PRODUCER: David Vass
TV PRODUCER: Edmund Thorn
POST PRODUCER: Gerda Aleksandraviciute
DESIGN DIRECTOR: Adam Edwards
DESIGNER: Leila Amin
SENIOR ARTWORKER: Liam Leal
SOCIAL CONTENT EDITOR: Gabi Mascarenhas
STUDIO MANAGER: James Perry
JUNIOR RESOURCE MANAGER: Yasmine Moridi
BROADCAST AFFAIRS: Julia Matthews
PRODUCTION COMPANY: Arts & Sciences
DIRECTOR: The Bobbsey Twins
MD: James Bland
PRODUCER: Emma Butterworth
EDIT COMPANY: Work Editorial
EDITOR: Mark Edinoff
POST-PRODUCTION COMPANY: Black Kite
POST PRODUCER: Phil Whalley
COLOURIST: George K
SHOOT SUPERVISOR: Tito Fernandes
VFX SUPERVISOR: Bruno Fukumothi
AUDIO POST-PRODUCTION COMPANY: 750mph
SOUND DESIGNER & MIX ENGINEER: Sam Ashwell
AUDIO PRODUCER : Olivia Ray
PHOTOGRAPHER: Lol Keegan
SOCIAL CREATIVE DIRECTOR: Kelly Fulton
SOCIAL DIRECTOR: Josh Carpenter
MEDIA BUYING AGENCY: Publicis
PR: Tin Man
SOCIAL AGENCY: Elvis
LEGAL COUNSEL: Rebecca Coleman

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