ADVERTISING

Cricket Wireless

SummerSlam

Agency: Argonaut

Description

As WWE fans gear up for July 30’s SummerSlam event, longtime WWE partner Cricket Wireless is boosting the excitement with a new campaign featuring some of WWE’s most enthusiastic – and tough – critics: kids. Working with creative agency ARGONAUT, Cricket cast real-life youth fans in a playful film that reminds viewers of the provider’s unbeatable service.

Kids deliver humor and passion while roasting WWE Superstar The Miz

Putting a new spin on uniting WWE and Cricket fans, the wireless brand and ARGONAUT sought out real, young fans across Los Angeles to appear in a spot where they’d get to meet their “favorite” WWE Superstar. When that favorite is revealed to be self-proclaimed egotist The Miz, the kids react with hilarious disappointment, until The Miz finally tells them that WWE and Cricket Wireless are giving them tickets to next spring’s WrestleMania.

This professional campaign titled 'SummerSlam' was published in United States in July, 2022. It was created for the brand: Cricket Wireless, by ad agency: Argonaut. This Film and Integrated media campaign is related to the TV Promos industry and contains 1 media asset. It was submitted 21 days ago.

Credits

Cricket Wireless

John Dwyer - President - AT&T Prepaid & Cricket Wireless

Tony Mokry - Vice President & Chief Marketing Officer

Cindy Rozier - Assistant VP Marketing, Brand, Advertising & Sponsorships

Erin Bishop - Lead Manager, Marketing Communications

P.J. Parr: Lead Manager, Marketing Communications

ARGONAUT

Hunter Hindman - Found, CEO/CCO

Alex Monger - Managing Director, Head of Client Vision & Experience

Vince Lim - Executive Creative Director

Grant Minns - Creative Director (AD)

Jes Vallee - Associate Creative Director (AD)

Lara Kesler - Associate Creative Director (CW)

Bryce Chan - Junior Art Director

Lauren Pfeifer - Junior Copywriter

Tristan Besse - Group Brand Director

Molly Brasser - Brand Director

Alek Weltin - Brand Supervisor

Garrett Brewer - Brand Manager

Jon Drawbaugh - Head of Production

Jim Vaughan - Executive Producer

Katherine Penland - Producer

Jeremy Kaller - Senior Editor

Alan Stout - Head of Strategy

Sarah Fahim - Gender and Cultural Strategist

Sarah Rubel - Senior Social Strategist

WWE

Jake Brown - Account Manager, Global Sales and Partnership Marketing Division

Alexa Gotthardt - Digital Campaign Manager, Global Sales and Partnership Marketing Division

Kyle Mastoloni - Account Coordinator, Global Sales and Partnership Marketing Division

YAH

Maddie Lockridge - Account Manager

Anna Diez - Account Director

Edith Cisneros - Sr. Account Executive

ADVERTISING

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