Description
As WWE fans gear up for July 30’s SummerSlam event, longtime WWE partner Cricket Wireless is boosting the excitement with a new campaign featuring some of WWE’s most enthusiastic – and tough – critics: kids. Working with creative agency ARGONAUT, Cricket cast real-life youth fans in a playful film that reminds viewers of the provider’s unbeatable service.
Kids deliver humor and passion while roasting WWE Superstar The Miz
Putting a new spin on uniting WWE and Cricket fans, the wireless brand and ARGONAUT sought out real, young fans across Los Angeles to appear in a spot where they’d get to meet their “favorite” WWE Superstar. When that favorite is revealed to be self-proclaimed egotist The Miz, the kids react with hilarious disappointment, until The Miz finally tells them that WWE and Cricket Wireless are giving them tickets to next spring’s WrestleMania.
This professional campaign titled 'SummerSlam' was published in United States in July, 2022. It was created for the brand: Cricket Wireless, by ad agency: Argonaut. This Film and Integrated media campaign is related to the TV and Streaming Promos industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Cricket Wireless
John Dwyer - President - AT&T Prepaid & Cricket Wireless
Tony Mokry - Vice President & Chief Marketing Officer
Cindy Rozier - Assistant VP Marketing, Brand, Advertising & Sponsorships
Erin Bishop - Lead Manager, Marketing Communications
P.J. Parr: Lead Manager, Marketing Communications
ARGONAUT
Hunter Hindman - Found, CEO/CCO
Alex Monger - Managing Director, Head of Client Vision & Experience
Vince Lim - Executive Creative Director
Grant Minns - Creative Director (AD)
Jes Vallee - Associate Creative Director (AD)
Lara Kesler - Associate Creative Director (CW)
Bryce Chan - Junior Art Director
Lauren Pfeifer - Junior Copywriter
Tristan Besse - Group Brand Director
Molly Brasser - Brand Director
Alek Weltin - Brand Supervisor
Garrett Brewer - Brand Manager
Jon Drawbaugh - Head of Production
Jim Vaughan - Executive Producer
Katherine Penland - Producer
Jeremy Kaller - Senior Editor
Alan Stout - Head of Strategy
Sarah Fahim - Gender and Cultural Strategist
Sarah Rubel - Senior Social Strategist
WWE
Jake Brown - Account Manager, Global Sales and Partnership Marketing Division
Alexa Gotthardt - Digital Campaign Manager, Global Sales and Partnership Marketing Division
Kyle Mastoloni - Account Coordinator, Global Sales and Partnership Marketing Division
YAH
Maddie Lockridge - Account Manager
Anna Diez - Account Director
Edith Cisneros - Sr. Account Executive
