Description
RITZ returns to the Super Bowl with Jon Hamm and Bowen Yang cast as self-described “salty” observers of a beachside party. Created by MARTIN* and directed by Dan Opsal via hungryman, the spot introduces ‘RITZ Island’, a coastal escape where buttery crackers reign and even the saltiest personalities struggle to resist joining in.
Perched in a treehouse overlooking the festivities, Jon and Bowen debate whether to abandon their post until Scarlett Johansson arrives by jet ski, urging them to loosen up. Playing on ‘saltiness’ as both attitude and flavour, the ad marks RITZ’s second Big Game appearance, building on last year’s debut rather than starting fresh.
This professional campaign titled 'RITZ Island' was published in United States in February, 2026. It was created for the brand: Ritz, by ad agency: The Martin Agency. This Film medium campaign is related to the Confectionery, Snacks industry and contains 2 media assets. It was submitted 7 minutes ago.
