One in five drivers

Agency: Garbergs


Imagine yourself sitting behind the wheel of your car. Then imagine that you count all the cars going in the opposite direction. One, two, three, four… but before counting the fifth car you should be aware that the driver with statistical probability has critically poor vision. This means that he or she poses a danger both to you and to others on the road. To shed some light on this fact the Swedish optician Synoptik has produced this film together with The National Vehicle Safety Inspection, ”Bilprovningen."

This professional campaign titled 'One in five drivers' was published in Sweden in October, 2017. It was created for the brand: Synoptik, by ad agency: Garbergs. This Film medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 4 years ago.


Advertising Agency: Garbergs, Stockholm, Sweden
Art Director / Film Director: Sebastian Smedberg
Copywriter: Hampus Mattsson
DOP: Anna Bergkvist

Swinton Insurance


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