Our research showed 71% of people weren’t exactly sure what they were covered for after they bought insurance.
Meet ‘Nagging Doubt’. He’s the physical embodiment of our insurance worries – that little niggle at the back of our minds – and the ‘anti-hero’ in these ads for Swinton Insurance. He appears at the very moment in our adverts when people start to question their insurance, and is then ‘removed’ in a number of unconventional scenarios.
Alongside the strapline ‘Turn Nagging Doubt into nothing-to-worry about’, the character showcases Swinton’s ability to put the nation’s minds at ease, so customers feel more confident about their insurance decisions.
This professional campaign titled 'Nagging Doubt - Car, Nagging Doubt - Home, Nagging Doubt ...' was published in United Kingdom in October, 2017. It was created for the brand: Swinton Insurance, by ad agency: BJL. This Film medium campaign is related to the Finance industry and contains 3 media assets. It was submitted about 6 years ago.
Advertising Agency: BJL, Manchester, UK
Creative Directors: Richard Pearson, Karl Stones
Art Directors: Woody Woods, Faye Gibbon
Copywriters: Owen Evans, Emily Beech, David Forster
Designer: Liv McCarthy
Account Director: Katherine Murphy
Account Manager: Stephanie Wharton
Campaign Manager: Vii Vaghela
Agency Producer: Sarah Craven
Head of Planning: Tony Evans
Managing Partner: Jackie Holt
Production Company: Love Commercial Production Company
Director: Julian Pugsley
Producer: Finn James
Head of New Business: Matt Francis
Post-Production Company: Jam Films
Music: Felt Music
Composer: Hugo Goggin