English adaptation - presentation version
Portuguese original - aired in Brazil
Description
Everyone talks about livestock farming. But is the sector itself part of the conversation?
Created by Zecca Propaganda for Vozes da Pecuária, “The Empty Seat” uses empty chairs in political discussions, television debates and academic settings to symbolize a missing voice in conversations about land use. As a rancher finally takes his seat at the table, the film delivers its central message: it is time to talk with the livestock sector.
The campaign positions Vozes da Pecuária as a platform for dialogue, expressing its purpose through the line “To listen and be heard.”
All scenes were created using generative AI, with music production and sound design by UP Produtora.
This professional campaign titled 'O Lugar Vazio (The Empty Seat)' was published in Brazil in September, 2026. It was created for the brand: Vozes da Pecuária, by ad agency: Zecca Propaganda. This Film medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted about 4 hours ago.
Credits
Advertising Agency: Zecca Propaganda, Araçatuba, São Paulo, Brazil
Client: Vozes da Pecuária
Creative Team: José Eduardo Ferrareze, Guilherme Nogueira, Vittória Marin, Oscar Menezes
Music Production and Sound Design: UP Produtora
