Some things don't leave when the moment does. The parts of ourselves we tucked away, hoping time would take care of them. We carry them so quietly, sometimes for so long, that we forget about the weight it adds up. We learn to laugh around them, love around them, live around them - until one day, we find ourselves hurting in ways we cannot quite explain. This World Mental Health Day, a little reminder: you won’t know how much you're carrying until you open it all up. And you don't have to do it all by yourself.
Description
Some things don't leave when the moment does.
The parts of ourselves we tucked away, hoping time would take care of them. We carry them so quietly, sometimes for so long, that we forget about the weight it adds up. We learn to laugh around them, love around them, live around them - until one day, we find ourselves hurting in ways we cannot quite explain.
This World Mental Health Day, a little reminder: you won’t know how much you're carrying until you open it all up.
And you don't have to do it all by yourself.
This professional campaign titled 'Unpack The Baggage' was published in India in October, 2026. It was created for the brand: MPower Minds, by ad agency: Schbang. This Digital and Film media campaign is related to the Education and Health industries and contains 2 media assets. It was submitted 1 day ago by Head of Communications and Strategy: Avik Karmakar of Schbang Digital Solution Pvt Ltd.
Credits
Advertising Agency: Schbang Digital
Production Company: Schbang Motion Pictures
Founder and MD: Harshil Karia
President, Brand Solutions: Jitto George
National Creative Director, Schbang: Rajeshwari Rao
Executive Vice President: Rohan Hukeri
Associate Vice President: Varsha Rohani
Business Lead: Bianca Vapiwala
Creative Business Development & Production Executive: Shrushti Shah
Group Solutions Manager: Aayushi Shah
Brand Solutions Lead: Resham Tolani
Creative Lead: Sanya Singh
Rishabh Pande
