Biela pastelka (the White crayon), just like other non-profit organisations, fought for the favour of donors in the difficult COVID time. That is why we needed a campaign based on a strong insight from life. Via blind-man’s buff, we reminded our audience what it is like to find oneself in the shoes of a blind person and try to identify the world around them only by sound and touch. And it worked so well that we achieved a historical revenue.
This professional campaign titled 'For the blind and partially sighted it is not just a game' was published in Slovakia in August, 2021. It was created for the brand: Slovak Blind and Partially Sighted Union, by ad agency: Promiseo. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 7 months ago by Andrea.
Advertising Agency: Promiseo, Košice, Slovakia
Production Company: Promiseo
Copywriter: Mária Duffeková
Graphic Designer: Viktor Feher
Social Media Specialist: Róbert Potoma
Account Manager: Tomáš Šmelko, Nikola Fedorjaková
Creative Director: Andrea Liszkai