During more than 2 months, French people lived in total lockdown. They experienced a lot of constraints, frustrations and had the inability to do simple things. Basically, they experienced what it meant to live with a handicap in french society. The following day of the announcement of the end of the lockdown by the French Prime Minister, APF France Handicap launched this campaign on TV, Social networks and Press, to remind that lockdown is all year long for disabled persons.
This professional campaign titled 'Now You Know' was published in France in June, 2020. It was created for the brand: APF France Handicap, by ad agency: Babel. This Integrated medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted over 3 years ago by COMMUNICATION & PR: MAUD PAGET of BABEL.
Advertising Agency: Babel, Paris, France
Production: Raise Up
Creative Director: Jean-laurent Py
Art Director: Julian Brice
Copywriter: Benjamin Coché
Agency Tv Producer: Jeanne Halfon
Agency Tv Producer: Oriana Berzig
Director: Cyril Bron
Photograph: Vincent Mizzi